Most marketing tools are dumb. Quake Agents are context-aware. They know not to email a candidate you spoke to yesterday.
The Reactivation Campaign
The Agent scans for candidates you haven't spoken to in 12 months. It sends a 'check-in' message to verify their status and updates their record in your ATS.
The 'Perfect Match' Alert
When a new job goes live, the Agent matches it against your DB. It writes a custom pitch explaining *why* this role fits that specific candidate's career trajectory.
Data Cleaning
Marketing is only as good as the data. If an email bounces or a number is dead, the Agent archives the record or tasks a human to find the new details.
Candidates don't want to read your 'Monthly Update'. They want to know about the one job that changes their career.
The Old Way: Bulk Broadcast
For years, recruitment marketing meant exporting a CSV of 5,000 Java Developers and blasting them with a generic template.
The result? 18% open rates, high unsubscribe rates, and damage to your brand. Candidates know when they are being spammed. They treat your emails like noise because, historically, that is exactly what they have been.
The New Way: Agentic Outreach
Quake Agents don't 'broadcast'; they 'headhunt'. Before sending a message, the Agent reads the candidate's profile in your ATS. It notices they worked at a Fintech in 2021. It sees their contract ends in March.
It then writes a unique message: 'Hi Dave, seeing as your contract at [Bank X] is wrapping up, I thought this Senior role might fit...'
This isn't marketing. It's a personal conversation, scaled to thousands of people simultaneously.
Deep Integration by Design
Most marketing tools sit *outside* your ATS, creating data silos. Because Rob Wilde and Alec Middleton (founders of Volcanic and Shape Payroll) have spent decades building recruitment infrastructure, they designed Quake to sit *inside* the data layer.
Quake doesn't just 'sync' with Bullhorn or JobAdder; it audits it. If an email bounces, the Agent updates the record. If a candidate replies 'Not interested', the Agent logs the note. We treat your database as a living asset, not just a mailing list.
Response Rates that Matter
Agencies switching from bulk newsletters to Agentic Marketing see open rates jump from 18% to 65% because the content is actually relevant.
It's the difference between a flyer in the mailbox and a handwritten letter.
The goal isn't a click; it's a conversation. The Agent is trained to ask questions that solicit a reply, handing over to a human only when the candidate is engaged.
Our Hybrid Team monitors sentiment. If a candidate replies 'Stop messaging me,' we blacklist them instantly across the entire agency to prevent complaints.
Forget exporting CSVs to Mailchimp. The Agent lives inside Bullhorn/JobAdder. Every email sent and reply received is logged against the candidate record.